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Green Pattern

Transform Customer Insights into Strategic Value

Understanding and meeting customer needs is crucial for your business success. Join our Value Proposition Canvas workshop for professionals seeking to create products and services that resonate deeply with their target audience. Whether leading product development, marketing, or strategic planning, this workshop provides actionable insights and practical tools to enhance your offerings and drive customer satisfaction.

Clearly define your customer segments

Dig deep, identifying their jobs-to-be-done

Align value creation to customer needs

Align value creation and business model

In the Value Proposition Canvas workshop, we identify your:


Customers Jobs
Understand the tasks your customers are trying to complete, the problems they aim to solve, and the needs they seek to satisfy.


Customers Pains
Identify negative experiences, emotions, and risks your customers encounter while trying to get their jobs done.


Customers Gains
Highlight the benefits and positive outcomes customers expect, desire, or would be pleasantly surprised by.



Products and Services

List the products and services you offer to help customers achieve their goals.


Pain Relievers

Describe how your offerings measurably alleviate specific customer pains.


Gain Creators

Explain how your products and services create gains for your customers and address their needs.

Who is this workshop for?

Executives and Senior Leaders

This is essential for leaders to deepen their understanding of customer needs and align the organization’s offerings to enhance market positioning and competitive advantage.

Senior Managers

This is highly beneficial for managers overseeing product development, marketing, and customer experience or teams focusing on creating value propositions that resonate with target customers and drive satisfaction.

What can I expect as a participant?

Brainstorming and Mapping

A collaborative session, whether it's face-to-face or online. We'll use Miro to capture all the important details of your value proposition.

Iteration and Refinement

Identify potential opportunities for improving customer value delivery by brainstorming possible enhancements.

Assessment and Discussion

Get ready for insightful discussions and engaging activities designed to help you and your team define your customer segments.

Improved Alignment

Work collaboratively to define your organization's current state and build alignment among your team and stakeholders.

Alex Jackson, Partner at Experience Innovation headshot

Presented by Alex Jackson
Partner - Experience Innovation Consulting

Alex Jackson, Partner at Experience Innovation Consulting, brings over a decade of strategic planning and value proposition development expertise. With a background in diverse industries, including the public sector, technology, and regulated gambling, Alex has successfully guided numerous organizations through the intricacies of customer-centric design. His approach leverages deep customer insights to create compelling value propositions that drive business growth and customer satisfaction.

If you’d like more information about our workshops, contact us today.

Book now

Please complete the following form if you'd like to speak with us about booking your workshop or to learn more information.

After you complete the form, our team will contact you within one business day of submitting it. During our initial call, we assess how we can offer assistance and create a customized plan for your needs.

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Thank you for your inquiry. We look forward to speaking with you!

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