Transform Customer Insights into Strategic Value

Understanding and meeting customer needs is crucial for your business success. Join our Value Proposition Canvas workshop for professionals seeking to create products and services that resonate deeply with their target audience. Whether leading product development, marketing, or strategic planning, this workshop provides actionable insights and practical tools to enhance your offerings and drive customer satisfaction.

Clearly define your customer segments

Dig deep, identifying their jobs-to-be-done

Align value creation to customer needs

Align value creation and business model

In the Value Proposition Canvas workshop, we identify your:

01.

Customers Jobs
Understand the tasks your customers are trying to complete, the problems they aim to solve, and the needs they seek to satisfy.

02.

Customers Pains
Identify negative experiences, emotions, and risks your customers encounter while trying to get their jobs done.

03.

Customers Gains
Highlight the benefits and positive outcomes customers expect, desire, or would be pleasantly surprised by.

04.

Products and Services

List the products and services you offer to help customers achieve their goals.

05.

Pain Relievers

Describe how your offerings measurably alleviate specific customer pains.

06.

Gain Creators

Explain how your products and services create gains for your customers and address their needs.

Who is this workshop for?

Executives and Senior Leaders

This is essential for leaders to deepen their understanding of customer needs and align the organization’s offerings to enhance market positioning and competitive advantage.

Senior Managers

This is highly beneficial for managers overseeing product development, marketing, and customer experience or teams focusing on creating value propositions that resonate with target customers and drive satisfaction.

What can I expect as a participant?

Brainstorming and Mapping

A collaborative session, whether it's face-to-face or online. We'll use Miro to capture all the important details of your value proposition.

Iteration and Refinement

Identify potential opportunities for improving customer value delivery by brainstorming possible enhancements.

Assessment and Discussion

Get ready for insightful discussions and engaging activities designed to help you and your team define your customer segments.

Improved Alignment

Work collaboratively to define your organization's current state and build alignment among your team and stakeholders.

Presented by Alex Jackson
Partner - Experience Innovation Consulting

Alex Jackson, Partner at Experience Innovation Consulting, brings over a decade of strategic planning and value proposition development expertise. With a background in diverse industries, including the public sector, technology, and regulated gambling, Alex has successfully guided numerous organizations through the intricacies of customer-centric design. His approach leverages deep customer insights to create compelling value propositions that drive business growth and customer satisfaction.

Value Proposition Canvas workshop pricing

Who is this workshop ideal for:

Our workshop provides a high-impact 3-hour session for executives and senior leaders to align on your current customer segments and how your organization provides value.**

Methodology:

Each workshop is planned precisely to meet your needs using the principles of design thinking and educational design. We align the workshop objectives closely with your business needs and facilitate creativity, critical thinking, and problem-solving in this hands-on experience. Each workshop is structured to offer periods of instruction, discussion, and practical thought exercises tailored to your organization and the unique needs of your busy executives and senior managers.

Deliverables:

An in-person or digital workshop customized to your organization's needs and opportunities.

Price: $4,750*

*Pricing increases for full or multi-day sessions. Additional preparation time, resources, or licensing costs may be incurred depending on your session's needs and requests. Please note that all costs associated with on-site delivery are your responsibility.

**To facilitate the most impactful session, this workshop requires preparation time and a pre-analysis of your existing customer segments, sales data, and any strategy documents on growth or go-to-market.

Bundle the Business Model Canvas and Value Proposition workshop for a full-day experience and save $1500!

If you’d like more information about our workshops, contact us today.

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