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Innovation Workshops

Unlock your organization's problem-solving potential and visualize the solutions to your complex problems.


Empower your team with the guidance, space and tools to map customer journeys and service blueprints, generate groundbreaking ideas, define and evolve your business model and value proposition, and identify viable artificial intelligence applications for your organization. 

Experience Innovation Workshop ParticipantsWriting on Sticky Notes

Ignite Creative


Unleash your team’s creativity to ideate on new solutions aligned with customer needs.

Foster Strategic Alignment

Ensure your ideas align with your organizational goals, creating focused concepts.



Experiment and push boundries through rapid prototyping exercises.

Accelerate Transformation

Identify opportunities to enhance your business operations.

Our current innovation workshop offerings



Visualize and reinvent your business strategy with our Business Model Canvas workshop. Craft a robust, adaptable business model to identify critical components, streamline operations, and drive growth. 



Develop a deep understanding of your customers. Assess the current value they receive and identify opportunities for providing additional value, ensuring your offerings align perfectly with their needs and desires.


Horizons & Spectrum
Workshop Series

Explore future growth opportunities with our Innovation Spectrums & Horizon workshop. Identify and prioritize growth opportunities to stay ahead of industry trends and drive sustainable long-term success.


Customer Journey
Mapping and
Experience Design

Enhance customer satisfaction through our Customer Journey Mapping and Experience Design workshop. Map every touchpoint, uncover pain points, and design experiences that exceed customer expectations, fostering lasting loyalty.


Service Blueprint

Elevate your service delivery experience. Optimize service processes, enhance customer interactions, and create consistently outstanding service experiences to delight customers and improve retention.


AI Tools

Unlock the power of artificial intelligence with our AI Tool Interactive Discovery workshop. Explore innovative AI tools, try practical applications, and identify how AI can drive efficiencies and transform your business operations.

What Our Clients Say

Abstract Wavy Lines

Lindsay Bowditch, CEO

"I was amazed with how much I learned about my own business in a 3 hour session, it was incredible. I found the workshop to be immersive and engaging from start to finish, leaving confident my executive team and I were aligned going into 2024!"

Workshop features

Immersive, and highly interactive

Designed for your specific goals

You own all the materials

Alex Jackson, Partner at Experience Innovation headshot

Presented by Alex Jackson
Partner - Experience Innovation Consulting

Alex Jackson, Partner at Experience Innovation Consulting, brings extensive expertise in AI implementation and strategic planning. With a background in diverse industries, Alex has successfully guided organizations through the complexities of adopting AI technologies, ensuring practical applications and sustainable growth. His approach combines deep technical knowledge with a strategic focus, providing participants with the insights needed to harness AI’s full potential.

If you’d like more information about our workshops, contact us today.


1 / What is the Business Model Canvas workshop and how will it benefit my organization?

The Business Model Canvas is a strategic management tool that provides a visual framework for developing, describing, and analyzing your business model. There are nine essential components:


  1. Customer Segments: Defines the different groups of people or organizations an enterprise aims to reach and serve.

  2. Value Propositions: Describes the bundle of products and services that create value for specific customer segments.

  3. Channels: Outlines how your company communicates with and reaches customer segments to deliver your value proposition.

  4. Customer Relationships: Details the relationships a company establishes with specific customer segments.

  5. Revenue Streams: Represents the cash a company generates from each customer segment.

  6. Essential Resources: List the most important assets to make your business model work.

  7. Key Activities: Describes the most important things a company must do to make its business model work.

  8. Key Partnerships: Identifies the network of suppliers and partners that make the business model effective.

  9. Cost Structure: Describes all costs incurred to operate a business model.

How Does the Business Model Canvas work?

The Business Model Canvas lets your organization map these nine components on a single-page visual chart. This holistic view helps businesses understand how different elements of their business interact and influence each other. The process typically involves the following steps:

  1. Brainstorming and Mapping: Teams brainstorm and map out the nine components on the canvas, ensuring they document all critical aspects of the business model.

  2. Analysis and Assessment: The team analyzes the business model to identify strengths, weaknesses, opportunities, and threats.

  3. Iteration and Refinement: Based on the analysis, the team ideates on potential refinements to the business model, hypothesizing how adjustments will improve value creation, delivery, and capture.

  4. Experimentation: Once the business experiments have been defined, it is time to start testing and validating different concepts and ideas while continuously collecting new ones! Your organization monitors the performance of the experiments, implementing validated and sustainable solutions for improvement, with the system in place to continue making adjustments as necessary.

Who is the Business Model Canvas intended for?

The Business Model Canvas is intended for use by a wide range of professionals, including:


  1. Entrepreneurs and Startups: To develop and refine your business models from the ground up. Quick, measurable experiments are defined to help guide and measure your actions over 30, 60, and 90-day epics. 

  2. Business Leaders and Managers: To visualize and improve existing business models and align their teams around a shared strategic vision.

  3. Product Managers and Marketers: To ensure that their strategies align with the overall business model and effectively meet customer needs.


By participating in the Business Model Canvas workshop, you leave with:
  1. Holistic Understanding: Gain a comprehensive understanding of how all parts of your business fit together and interact, leading to better strategic decision-making.

  2. Improved Alignment: Foster alignment among team members and stakeholders, ensuring everyone is on the same page and working towards common goals.

  3. Enhanced Innovation: Explore new value propositions, customer segments, and revenue streams to identify opportunities for innovation and growth.

  4. Streamlined Operations: Optimize resources and activities to improve efficiency and reduce costs.

  5. Strategic Clarity: Achieve clarity on the business model, enabling more effective communication and execution of the business strategy.

2 / What is the Value Proposition Canvas workshop and what benefits does it provide?

The Value Proposition Canvas is a strategic management tool designed to help businesses understand their customers better and create products and services that meet their needs more effectively. The canvas consists of two main sections:


Customer Profile:
  1. Customer Jobs: Describes what customers are trying to achieve in their work and lives, the tasks they are trying to complete, the problems they are trying to solve, and the needs they are trying to satisfy.

  2. Pains: Identifies the negative experiences, emotions, and risks that customers encounter while trying to get their jobs done.

  3. Gains: Highlights the benefits and positive outcomes customers expect, desire, or would be surprised by when performing their jobs.


Value Map:
  1. Products and Services: This section lists the products and services the business offers to help customers complete their jobs.

  2. Pain Relievers: Describes how these products and services alleviate specific customer pains.

  3. Gain Creators: Explains how these products and services create customer gains.

How Does the Value Proposition Canvas work?

The Value Proposition Canvas works by aligning the products and services a business offers with the needs and desires of its customers. The process typically involves the following steps:

  1. Customer Research and Segmentation: Research to deeply understand your customer segments, their jobs, pains, and gains.

  2. Mapping the Customer Profile: Create detailed customer profiles by identifying their jobs, pains, and gains.

  3. Developing the Value Map: Define how your products and services relieve pain, create a gain, and map these to the corresponding customer profile elements.

  4. Alignment and Fit: Ensure the value map and customer profile align. Iterate and refine your offerings to better meet customer needs.

  5. Validation and Testing: Validate assumptions through customer feedback and testing, making necessary adjustments to improve alignment and effectiveness.

Who is the Value Proposition Canvas intended for?

The Value Proposition Canvas is intended for use by a variety of professionals who are involved in product development, marketing, and customer experience, including:

  1. Product Managers and Developers: Design products and services that meet customer needs more effectively.

  2. Marketers and Sales Teams: To create compelling value propositions that resonate with target customers and differentiate from competitors.

  3. Entrepreneurs and Startups: To validate business ideas and ensure alignment with market demands.

  4. Business Leaders and Strategists: To refine and align existing value propositions with evolving customer needs.

By participating in the Value Proposition Canvas workshop, clients gain:
  1. Deep Customer Insights: Develop a thorough understanding of customer needs, pains, and gains, enabling more customer-centric decision-making.

  2. Enhanced Product-Market Fit: Align products and services more closely with customer expectations, increasing the likelihood of market success.

  3. Improved Competitive Advantage: Create compelling value propositions differentiating from competitors and attracting target customers.

  4. Increased Customer Satisfaction: Deliver products and services that address customer pain points and create meaningful benefits, leading to higher satisfaction and loyalty.

  5. Strategic Clarity and Focus: Gain clarity on positioning offerings in the market and effectively communicating their value.

The Value Proposition Canvas workshop equips organizations with the insights and tools to create and deliver compelling value to their customers, driving growth, satisfaction, and long-term success.

3 / What are the Innovation Spectrums & Horizon workshops, and how do they help us grow?

Our Innovation Spectrums & Horizon workshops are four 1/2 day strategic sessions designed to help your organization explore, prioritize, and plan for future growth opportunities. These workshops identify and frame the different types of potential innovation you may pursue and develop initial hypotheses on how they can be applied across various timeframes to ensure your sustained business success. The core elements of these workshops include:


Innovation Spectrum: 

We start by mapping out potential innovations across the spectrum. The Innovation Spectrum includes:

  1. Incremental Innovation: Small, continuous improvements to existing products, services, or processes.

  2. Adjacent Innovation: Expansion into new markets or leveraging existing capabilities to offer new products or services.

  3. Disruptive Innovation: Radical changes that transform industries and create entirely new markets.

Innovation Horizons:

Next, we map your organization's innovation horizons, identifying opportunities across defined time periods. The following horizons guide the clustering of opportunities. 

  1. Horizon 1 (H1): Core business improvements aimed at optimizing current operations and extending existing business lines.

  2. Horizon 2 (H2): Emerging opportunities exploring new markets or capabilities require investment and development.

  3. Horizon 3 (H3): Future-oriented innovations that are more speculative and involve creating new business models and disruptive technologies.


How do Innovation Spectrums & Horizon Workshops work?

These workshops provide a structured approach for your organization to systematically explore and plan for innovation across different spectrums and time horizons. The process typically involves the following steps:


  1. Understanding Current Capabilities and Market Trends: Analyze your organization's capabilities, market position, and emerging industry trends to identify potential innovation opportunities.

  2. Mapping Innovations Across Spectrums and Horizons: Use the innovation spectrum to classify ideas as incremental, adjacent, or disruptive and map these ideas across the three innovation horizons.

  3. Prioritizing and Planning: Prioritize innovation projects based on potential impact, feasibility, and alignment with strategic goals. Develop a roadmap outlining short-term, medium-term, and long-term innovation initiatives.

  4. Execution and Monitoring: Implement the prioritized innovation projects, continuously monitor progress, and adjust as needed to align with evolving market conditions and organizational goals.


Who are Innovation Spectrums & Horizon Workshops intended for?

These workshops empower business leaders, strategists, innovation managers, and teams responsible for driving growth and transformation within their organizations, including:


  1. C-Level Executives: Create alignment for innovation initiatives with the overall strategic vision and ensure long-term business sustainability.

  2. Innovation Managers and Teams: To systematically explore and manage innovation projects across different timeframes.

  3. Strategists and Business Planners: To develop comprehensive innovation roadmaps that balance short-term gains with long-term growth.

  4. R&D and Product Development Teams: To identify and pursue product and service innovation opportunities.


By participating in Innovation Spectrums & Horizon workshops, you gain:
  1. Strategic Alignment: Ensure innovation initiatives align with the organization's strategic goals and vision, providing a clear direction for growth.

  2. Balanced Innovation Portfolio: Develop a balanced portfolio of innovation projects including incremental, adjacent, and disruptive innovations, reducing risk and maximizing opportunities.

  3. Long-Term Planning: Create a comprehensive innovation roadmap spanning the three horizons, ensuring sustained competitive advantage.

  4. Informed Decision-Making: Use structured frameworks and methodologies to evaluate and prioritize innovation projects based on their potential impact and feasibility.

  5. Enhanced Agility: Proactively exploring and investing in future growth opportunities will improve the organization's ability to adapt to market changes and emerging trends.


The Innovation Spectrums & Horizon workshops equip your organization with the tools and insights to systematically explore, prioritize, and plan for innovation, driving sustained growth and long-term success in an ever-evolving market landscape.

4 / What are the Customer Journey Mapping & Experience Design workshops, and how can they help us achieve a better understanding of our customers?

Customer Journey Mapping & Experience Design workshops are strategic sessions aimed at helping organizations understand and improve the experiences they provide to their customers. These workshops focus on visualizing the customer’s journey, identifying pain points, and designing seamless, satisfying experiences that foster loyalty and engagement. The core elements of these workshops include:


Customer Journey Mapping:
  1. Touchpoints Identification: Mapping out all the points of interaction between the customer and the organization across different channels and stages of the customer lifecycle.

  2. Customer Emotions: Understanding the emotions and thoughts customers experience at each touchpoint.

  3. Pain Points and Opportunities: Identifying pain points where the experience falls short and opportunities for improvement.


Experience Design:
  1. Empathy Mapping: Creating detailed profiles that capture the customer’s needs, emotions, and experiences.

  2. Service Blueprinting: Developing a comprehensive blueprint that outlines the behind-the-scenes processes and resources needed to deliver the desired customer experience.

  3. Prototyping and Testing: Designing, testing, and refining new experiences to meet customer expectations and improve satisfaction.

How do Customer Journey Mapping & Experience Design Workshops work?

These workshops provide a structured approach for organizations to gain deep insights into customers’ experiences and design improvements that enhance satisfaction and loyalty. The process typically involves the following steps:


  1. Preparation and Research: Gather data on customer interactions, feedback, and behaviours through surveys, interviews, and analytics to build a foundation for journey mapping.

  2. Journey Mapping: Create a visual representation of the customer journey, identifying all touchpoints, customer emotions, and key pain points.

  3. Experience Design: Develop strategies and solutions to address identified pain points and enhance customer experience. This includes creating empathy maps, service blueprints, and prototypes.

  4. Validation and Testing: Validate the designed experiences through customer feedback and testing, making necessary adjustments to ensure they effectively meet customer needs.

  5. Implementation and Monitoring: Implement the new experiences and continuously monitor their performance, gathering feedback for ongoing improvements.


Who are Customer Journey Mapping & Experience Design Workshops intended for?

These workshops are designed for professionals involved in customer experience management, service design, and process improvement, including:

  1. Customer Experience Managers: To better understand and enhance customer interactions across all touchpoints.

  2. Marketing and Sales Teams: To align marketing and sales efforts with customer needs and expectations.

  3. Product Managers: To design products and services that provide a seamless and satisfying customer experience.

  4. Service and UX/UI Designers: To create intuitive and engaging customer interfaces and interactions.


Customer Journey Mapping & Experience Design workshops provide you with:
  1. Deep Customer Insights: Gain a comprehensive understanding of the customer journey, including emotions, needs, and pain points, leading to more informed decision-making.

  2. Enhanced Customer Satisfaction: Design seamless and enjoyable experiences to identify and address pain points and improve customer satisfaction and loyalty.

  3. Improved Alignment: Ensure all departments and teams are aligned to deliver a consistent, high-quality customer experience.

  4. Innovative Solutions: Develop creative and practical solutions that enhance the customer journey and differentiate the organization from competitors.

  5. Increased Engagement: Foster stronger customer relationships by creating experiences that resonate with their needs and expectations.

5 / What is the Customer Service Design workshop, and how will it improve our customers experience?

Customer Service Design workshops are strategic sessions focused on creating and optimizing your customer service processes to enhance the overall customer experience while improving efficiency, decreasing costs, and increasing employee satisfaction. These workshops ensure that every customer interaction with an organization is smooth, efficient, and satisfying. The core elements of these workshops include:


Service Blueprinting:

  1. Frontstage Activities: Identifying all customer-facing interactions and processes.

  2. Backstage Activities: Mapping the behind-the-scenes activities that support customer-facing processes.

  3. Support Processes: Outlining the essential support processes and resources required to deliver the service.

Process Optimization:

  1. Pain Points Identification: Analyzing current service processes to identify inefficiencies and areas of customer frustration.

  2. Redesigning Processes: Developing improved processes that eliminate pain points and enhance service delivery.

  3. Integration of Technology: Leveraging technology to streamline processes and provide a seamless customer experience.

Employee Training and Empowerment:

  1. Training Programs: Designing training programs to equip employees with the skills and knowledge needed to deliver excellent service.

  2. Empowerment Strategies: Implementing strategies to empower employees to make decisions that benefit the customer.

How do the Customer Service Design Workshops work?

These workshops provide a structured approach for organizations to analyze, design, and implement improved service processes. The process typically involves the following steps:

  1. Initial Assessment and Research:

    1. Gather data on current service processes through customer feedback, employee input, and performance metrics.

    2. Conduct interviews and surveys to understand customer expectations and pain points.

  2. Service Blueprinting:

    1. Create a detailed service blueprint that maps all customer interactions and supporting activities.

    2. Identify gaps and areas for improvement in the service delivery process.

  3. Process Optimization:

    1. Redesign service processes to address identified pain points and inefficiencies.

    2. Integrate technology solutions to enhance process efficiency and customer experience.

  4. Training and Empowerment:

    1. Develop comprehensive training programs to ensure employees are well-prepared to deliver the redesigned service.

    2. Implement empowerment strategies to enable employees to provide exceptional service independently.

  5. Implementation and Monitoring:

    1. Implement the redesigned service processes and monitor their performance.

    2. Gather continuous feedback from customers and employees to make ongoing improvements.

Who are the Customer Service Design Workshops intended for?

These workshops are for the professionals on your teams responsible for customer service delivery, process improvement, and employee training, including:

  1. Customer Service Managers: To optimize service processes and improve overall customer satisfaction.

  2. Operations Managers: To ensure service delivery processes are efficient and effective.

  3. HR and Training Managers: To develop training programs that equip employees with the skills to deliver exceptional service.

  4. Service Designers and UX/UI Designers: To create intuitive and engaging service interfaces and interactions.

Expected outcomes based on actions taken from the workshops:
  1. Enhanced Customer Satisfaction: Improve customer interactions by designing efficient, seamless service processes that meet and exceed expectations.

  2. Operational Efficiency: Streamline service delivery processes, reducing costs and improving response times.

  3. Empowered Employees: Equip employees with the skills, knowledge, and authority to deliver outstanding service, increasing job satisfaction and performance.

  4. Consistent Service Quality: Ensure consistent and high-quality service delivery across all touchpoints, enhancing the overall customer experience.

  5. Strategic Use of Technology: Leverage technology to optimize service processes, making them more efficient and customer-friendly.

The Customer Service Design workshops equip organizations with the tools and insights to create and deliver exceptional customer service, driving satisfaction, loyalty, and long-term success.

6 / What is the AI Tools Interactive Discovery Workshop?

The AI Tools Interactive Discovery workshop introduces your organization to the potential of artificial intelligence (AI) through hands-on, interactive learning experiences. This workshop is tailored to your needs and provides practical demonstrations of AI tools using pre-populated data and use cases relevant to your organization.

The primary goals are:

  1. Introduce your participants to the desired AI tools, bots, and agents aligned with your needs and desired outcomes.

  2. Identify practical applications in a risk-free environment designed for experimentation.


How Does the AI Tools Interactive Discovery Workshop Work?

This workshop provides a hands-on introduction to AI tools aligned with your business objectives, ensuring a practical and secure learning experience. The process typically involves the following steps:


  1. Initial Consultation and Customization:

    1. Conduct an initial consultation to understand your needs, business objectives, and specific AI tools of interest.

    2. We customize the workshop content to align with your goals and desired use cases, including developing pre-populated data for an isolated and secure experience.

  2. Interactive Demos and Hands-On Learning:

    1. We facilitate a 2-hour hands-on learning session where your participants can explore and experiment with AI tools without the need for system access or company data. We use pre-populated data and scenarios tailored to your industry, needs, and the use cases defined in step one to ensure the complete security of your systems and organizational data.

  3. Facilitated Discussions and Use Case Identification:

    1. To close out the workshop. Participants are led through facilitated discussions to identify potential use cases and applications of AI within their organization. These discussions aim to identify AI capabilities, benefits, and possible risks and initiate discussions around the priority of adoption.

      If your team identifies a solution quickly. The discussion can instead focus on your adoption pathway for integrating the AI tools into the organization's processes, beginning with understanding the IT & IS requirements and defining an initial set of minimum viable experiments to test and validate our hypothesis.

  4. Support and Follow-Up:

    1. We provide ongoing support and access to resources for continued learning and exploration of AI tools as requested.

    2. Experience Innovation is highly proficient in our understanding of facilitating the implementation and integration of AI solutions, including developing custom AI agents using OpenAI's Chatbot builder platform.

Who is the AI Tools Interactive Discovery Workshop Intended For?

We design our workshops for a broad audience within your organization, including:

  1. Business Leaders: To explore the strategic potential of AI tools and understand how they can drive business value.

  2. IT Professionals: To assess the technical feasibility and potential IT/IS risks associated with AI tools.

  3. General Employees and Managers: To identify practical use cases and applications of AI in their daily work and processes.

Participation provides: 
  1. Risk-Free Exploration: Experiment with AI tools in a secure environment without signing up for trials, entering company data, or providing system access.

  2. Customized Learning: Receive tailored demonstrations and use cases directly relevant to the client's industry and needs, ensuring practical insights and applications.

  3. Interactive and Engaging: Participate in hands-on, interactive learning sessions facilitating deeper understanding and experimentation with AI tools.

  4. Strategic Alignment: Engage key stakeholders in facilitated discussions to align AI initiatives with organizational goals and identify clear adoption pathways.

  5. Ongoing Support: You will benefit from continued access to resources, consultation sessions, and support to help implement and integrate AI solutions.

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