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Lean change management solutions

Empower your team to own their change initiative from start to finish through rapid, iterative experiments, creating measurable business outcomes.


We support teams of all sizes in navigating changes of all sizes, from new processes and new technology to complete organizational transformation.

Define a shared vision for the change

Assess change readiness and the impact

Co-create change through experimentation

Continuous measurable progress

What to expect on your change journey

We approach change as an ongoing process of exploration and action driven by feedback

Image of a camera lens bringing the distance into focus

Identify your "why"

Collectively define why we are making the change and the problem the change is solving.

Experiments and ideas

Options & Experiments

Identify and prioritize options for creating the change. Rapidly test and validate using experiments.

Discussion and assessment

Readiness assessment

Assess the impact of the change across your organizations people, processes, and technology.

Measurable outcomes

Measurable outcomes

Understand the work completed, the cost, the value and the level of disruption throughout the change.

Computer and data analysis


Have clear answers to why this change, why now, and what is the need or cause of the change.

Upward Curve of improvement

Incremental improvement

Continuous small improvements yield big impacts over time. Foster a culture of innovation. 

Impact of our work

Our approach to change

Human-centric design

We seek to understand your team's needs deeply, and our solutions are intentionally designed to address your unique challenges. 

Visual & functional

Improve the change experience by doing away with lengthy change plans and communications. Replace them with visual, interactive and accessible tools.

Facilitation vs. management

Leverage the power of neuroscience to increase employee engagement by empowering them to own the change experience vs. the traditional experience of "managing the change." 

Collaborative excellence

The best solutions come from collaborative efforts. We empower your teams to co-create success, respecting each individual's expertise and value.

Measurable experimentation

Rapid prototyping and iteration of change experiments enable data-driven learning and adjustments, creating sustainable changes based on ideas from the team members impacted. 

Leverage technology

Technology has the potential to positively disrupt traditional change practices. Part of our process is introducing potential technology solutions to further optimize your team's performance. 

How we guide your change experience


Change vision definition

We guide your executives, leaders, and teams in crafting the change vision and defining the "why."


Insights and understanding

Innovation sessions surface and refine change ideas, evaluating them for strategic alignment and feasibility.


Change through Continuous Improvement

Review and implement sustainable changes, tracking progress and sharing insights on your Big Wall of Change.


Readiness & impact assessment

Identify the impact of change and assess people, processes, technology, and data readiness.


Experimentation and validation

Design, test, track, and review prioritized experiments using visual tools, fostering a culture of learning.


Sustain change and measure success

Internalize your Lean Change management framework by developing the knowledge and capacity to sustain the program.

Lean change management solutions

Industries & communities we've worked with

Oil & Gas
First Nation Communities
Mission-driven Organizations
Regulated Gambling
Private Equity
Renewable Energies


1 / How can working with Experience Innovation benefit my organization’s change initiative?

Working with Experience Innovation brings a multifaceted approach to your organization’s change initiative, emphasizing agility, stakeholder engagement, and sustainable transformation. Our approach ensures your change efforts are adaptable to your business environment's shifting needs and deeply rooted in neuroscience and proven methodologies. By partnering with us, your organization gains access to:

Expert Guidance: Our seasoned consultants offer deep expertise in Lean Change Management, ensuring your initiatives are implemented and thrive under changing business conditions.

Customized Strategies: We understand that each organization has its unique culture and goals. Our tailored methodologies align closely with your needs, ensuring that strategies are implemented sustainably and effectively.

Empowered Teams: We don't just lead change; we empower your teams to own it. Through comprehensive training and support, your staff will be equipped to handle current and future transformations confidently.

Sustainable Change: Our approach embeds agile practices and continuous improvement mechanisms within your organization, fostering a culture that embraces change rather than resisting it. This ensures that the changes we help implement are enduring and evolve with your business.

2 / What should I look for when selecting a change management firm?

Expertise and Experience: Assess the firm's proven record in leading successful change initiatives across diverse industries. A robust history signals competence in handling complex challenges.

Methodological Fit: Ensure the firm's methodologies resonate with your organizational culture and the specific hurdles you face. Customizable approaches often yield better results than rigid frameworks.

Stakeholder Engagement: Opt for a firm that prioritizes comprehensive stakeholder involvement. Effective change management requires active participation from all organizational levels, fostering a collaborative environment.

Tools and Resources: Consider the breadth of resources offered, such as workshops, training, and ongoing support, to sustain the change long-term.

Transparent Communication: Transparency is crucial. Seek a firm that maintains open communication channels to keep all parties aligned throughout the change process.

Client Testimonials and References: Insight from past clients can highlight the firm's capacity to navigate and surmount various obstacles, underscoring their effectiveness and adaptability.

Cultural Sensitivity: A firm that appreciates and adapts to your unique corporate culture can more effectively implement changes that are embraced by your team.

3 / Does your firm help with organizational transformation?

Experience Innovation supports change initiatives of all sizes, including comprehensive organizational transformations, including mergers and acquisitions. Our approach addresses large-scale changes' unique challenges and opportunities, ensuring that transformation efforts are strategic, inclusive, and sustainable.

Our Approach to Organizational Transformation

Strategic Alignment: We begin each transformation by aligning initiatives with your strategic objectives to ensure every change contributes directly to your broader business goals.

Stakeholder Engagement: We emphasize extensive stakeholder involvement, from executives to frontline employees, ensuring that every voice is heard and valued. This enhances buy-in and enriches the transformation process.

Customized Solutions: We tailor our strategies to meet your needs, adapting tools and methodologies that best suit your organizational context.

Capability Building: Our focus extends beyond immediate changes, aiming to enhance your team's long-term capabilities through targeted training and robust support.

Agile Implementation: We employ agile principles to ensure flexibility and responsiveness, allowing adjustments to align with evolving business demands.

Sustained Support and Evaluation: Our commitment continues beyond initial implementation, with ongoing support to ensure the enduring success of your transformation efforts.

4 / How do you measure the success of your change program?

We measure the success of our change programs using a combination of key performance indicators (KPIs) and supporting metrics. This multifaceted approach ensures we capture quantitative and qualitative data to provide a holistic view of the change initiatives' impact and effectiveness.

Key Performance Indicator

Change Adoption Rate: This key performance indicator (KPI) measures the percentage of employees who have effectively adopted new processes, directly reflecting the integration of change.

Supporting Metrics

Employee Engagement Levels: Regular surveys and feedback mechanisms help gauge your team's emotional investment, which is critical for sustained change.

Training Completion Rates: Tracking team members' essential training completion rates supports embracing new methodologies.

Speed to Operational Efficiency: Assesses how quickly your organization reaches or exceeds its pre-change efficiency, indicating the effectiveness of the change implementation.

Stakeholder and Employee Satisfaction Scores: Post-implementation satisfaction levels provide insights into the change's impact across different areas of your organization and are a leading indicator of its long-term sustainability.

These are some of the metrics used to provide you with clear and actionable data to evaluate the effectiveness of our change programs. Additional key metrics are selected on a per-client basis and aligned with your strategic objectives to ensure precise alignment with key business outcomes. By analyzing these indicators, we can make informed decisions about necessary adjustments and identify areas of success, ultimately driving continuous improvement and adaptation in your approach to change.

5 / Does your firm help with technology adoption and digital transformation?

Yes, Experience Innovation actively supports technology adoption and digital transformation initiatives. As solution partners for Asana and, we have a proven track record of facilitating the integration of these platforms into various business environments for mid-market and enterprise organizations in multiple industries.


Our expertise extends beyond our solution partnerships; we have also successfully supported the implementation of industry-leading software solutions such as Salesforce, HubSpot,, Marketo, DocuSign, Clay,, various marketing and sales intelligence solutions and several specialized social listening tools in large organizations.

Our approach involves

Tailored Integration Plans: We design an implementation roadmap aligned with your business processes and goals, ensuring technology adoption enhances operational efficiency and business outcomes.

Comprehensive Training and Support: We understand that the success of technology adoption hinges on adoption and team member confidence. Therefore, we provide extensive training sessions tailored to different user levels within your organization, ensuring your teams are confident utilizing the new systems effectively.

Change Management Expertise: We apply an empathetic approach to meeting with your teams and understanding their attitudes and beliefs. We ensure we start by addressing the human factors associated with digital transformation. Once an understanding of the current state, beliefs, and attitudes are established, a collective vision of the need for the change and the positive desired impacts is defined and published with input from all impacted members of the organization. Only then do change efforts begin, decreasing resistance and fostering a culture of innovation by empowering your teams to own and lead the change from the beginning, developing new skills and internal capacity for your organization and ensuring a smooth transition to new technologies.

Ongoing Evaluation and Optimization: Our support continues beyond the initial implementation phase. We offer regular assessments to ensure the technology continues to meet your business's evolving needs and to optimize the tools as necessary.

Partnering with us means implementing new technology and fully transforming your organizational capabilities to leverage digital advancements.

6 / How does your firm manage resistance to change?

At Experience Innovation, we manage resistance to change with a nuanced understanding of human behaviour, particularly how individuals physiologically and cognitively react to change. We incorporate principles of neuroscience to address and mitigate resistance effectively, ensuring our approach aligns with the natural human responses to stress and external stimuli.

Neuroscience-Informed Approach

Understanding Stress Responses:

Change often triggers the brain's threat response, leading to stress. Our methodologies are designed to acknowledge these physiological responses and take actions to help your team reduce the perceived threat of change. By identifying the specific elements of change triggering these responses, we tailor our interventions to mitigate adverse reactions.

Cognitive Thought Processes:

Neuroscience shows stress can significantly impact cognitive functions, including decision-making and problem-solving. We apply this understanding by designing our change initiatives to minimize cognitive overload. This includes providing clear, manageable steps and ensuring transparent communication throughout the change process.

Enhancing Neuroplasticity:

We leverage the brain's reorganization ability by forming new neural connections. We help individuals reframe their perceptions of change through targeted training and development activities, fostering a more flexible and adaptive mindset. This is facilitated by encouraging new experiences and learning to support the change and enhance neuroplasticity.

Practical Strategies

Educational Workshops: We conduct workshops facilitating discussion to define the reason for the change. We combine this with elements of education on brain function to help team members understand why they may feel resistance and how to harness their brain's potential to adapt more readily to change.

Facilitated Dialogues: We recognize social support is crucial in mitigating stress responses. We facilitate weekly discussions, allowing team members to express concerns and share feelings in a supportive environment. This helps alleviate anxiety and builds a community of trust and openness.

Personalized Support: We provide customized coaching and support to those with higher resistance levels. By addressing their fears and concerns and providing tools to manage their stress responses, we can significantly improve their acceptance and commitment to the change process. Support is tailored to the role and needs of the individual, with extensive experience coaching and supporting C-suite executives through complex changes.

Feedback Loops: Continuous feedback is vital for adjusting real-time strategies to suit your team's evolving needs. These feedback loops are designed to collect emotional and cognitive responses from employees, enabling us to refine our approach continually.

By integrating neuroscience into our change management practices, Experience Innovation addresses the surface-level symptoms of resistance and delves deeper into its root causes. This comprehensive understanding allows us to facilitate sustainable transitions and foster a culture that views change as an opportunity for growth and development.

7 / How does your firm tailor your approach to fit the unique needs of our organization?

We understand that each organization's culture, challenges, and objectives are unique to your industry and stage of growth. Our commitment is to deliver tailored change management solutions that align with your specific needs and aspirations. Here's how we ensure our approach is customized for every client:

Initial Assessment and Discovery:

We begin with a thorough assessment phase, where we understand your organization's current state, strategic goals, and unique challenges. This involves detailed interviews, surveys, and observational studies to gather comprehensive insights about your operations, workforce, and market environment.

Adaptive Strategy Development:

Based on the initial discovery findings, we develop a change management strategy for your organization. This strategy considers your company's structure, readiness for change, and desired outcomes. It integrates your vision and objectives into every plan aspect, ensuring the proposed changes resonate with your organizational ethos and long-term goals.

Stakeholder Engagement and Alignment:

Recognizing that the success of any change initiative heavily relies on the buy-in from stakeholders at all levels, we tailor our stakeholder engagement processes. We identify key influencers and groups within your organization and develop targeted communication and involvement strategies that address their interests, concerns, and motivations.

Customized Tools and Techniques:

We select and adapt tools and techniques that best suit your organizational culture and the specific nature of the change. Whether it's Lean Change Management tools, Agile methodologies, or specific software that aligns with your technological infrastructure, we use what fits best with your environment.

Training and Development:

Our training programs are customized to address the specific skills and knowledge your team needs to navigate the change effectively. These programs range from leadership development sessions to hands-on workshops for frontline employees designed to empower your people to lead and implement change proficiently.

Iterative Implementation and Feedback:

Our approach is inherently agile. We implement changes in phases, allowing us to gather feedback and continuously make real-time adjustments. This iterative process ensures the change initiative remains relevant and effectively addresses your organization's evolving needs.

Ongoing Support and Evaluation:

Even after the initial implementation, we continue to support your organization to ensure the change is sustainable. We provide ongoing coaching and follow-up assessments and adapt the strategy as needed based on long-term outcomes and new objectives.

By tailoring our approach in these ways, Experience Innovation Consulting ensures that our solutions are practical and align with your organizational identity and goals, leading to more successful and enduring change.

8 / How does your firm facilitate communication during a change process?

Effective communication is the cornerstone of a sustainable change management process. We employ various visual tools and structured events to ensure transparency, build engagement, and maintain momentum throughout the change initiative. Here's how we facilitate communication during a change process:

Visual Tools

The Big Wall of Change: This dynamic visual tool displays ongoing experiments, progress updates, and critical information about the change initiative. Located in a central area within your organization, the Big Wall of Change provides a visual update of the change efforts, encourages open dialogue, and keeps everyone informed about the developments.

Regular Events and Informative Sessions

Launch Sessions: At the outset of the change initiative, we host launch sessions that outline the goals, expected impacts, and the process for achieving the change. These sessions are designed to align all team members with the change objectives and methods.

Informative Sessions: Throughout the change process, we conduct regular informative sessions to update team members on progress, address questions, and discuss any adjustments to the plan. These sessions are crucial for keeping the lines of communication open and transparent.

Experimenting with Change

Testing and Launch Sessions: When introducing new tools or processes, we facilitate testing and launch sessions where team members can engage with these changes in a controlled environment. This hands-on approach helps to demystify the change, gather immediate feedback, and adjust strategies as needed.

Feedback Gatherings: After implementation, we organize feedback sessions to hear directly from those affected by the changes. This feedback is invaluable for assessing the change's impact and effectiveness and planning future initiatives.

Regular Communication Tools

Digital Communication Platforms: We utilize your digital tools to ensure consistent and accessible communication. Whether through intranet updates, newsletters, or dedicated chat channels, our goal is to keep everyone informed and engaged.

Status Updates: Regular updates are distributed to ensure all stakeholders know about recent developments, successes, and challenges.

Change Ambassadors: We encourage you to appoint change ambassadors within your organization. These individuals are trained to act as change champions, facilitating communication between the change management team and their respective departments.

Leveraging these communication strategies ensures that every phase of the change process is marked by clarity, collaboration, and continuous learning. This approach enhances the effectiveness of the change initiative and fosters a culture of transparency and proactive engagement across the organization.

9 / Does your firm help with training and development during a change initiative?

Experience Innovation offers comprehensive training and development support during change initiatives. Successful changes hinge on your team's ability and readiness to embrace and drive them. We provide tailored training solutions crafted by our expert instructional designers and content creators.

Comprehensive Training and Development Solutions

Customized Training Materials:

Our instructional designers work closely with your stakeholders to develop training materials tailored to your change initiatives. This bespoke content addresses the challenges and opportunities of your specific change scenario, ensuring relevance and effectiveness.

Diverse Learning Formats:

We deliver training in various formats to accommodate different learning styles and organizational needs. This includes in-person workshops, online courses, interactive webinars, and hands-on simulation exercises. Our flexible approach ensures that all team members, regardless of their preferred learning style or location, receive the training they need to succeed.

Engaging Content Creation:

Our content creators specialize in producing engaging and informative training materials that capture attention and facilitate learning. Multimedia elements such as videos, infographics, and interactive quizzes make the learning experience enjoyable and effective.

Scalable Learning Solutions:

Whether you're a small team or a large enterprise, our training programs are scalable to fit your size and scope. We ensure that every team member, from executives to frontline employees, receives the appropriate level of training to align with the change objectives.

Continuous Learning and Development:

Change is not a one-time event, and neither is learning. We provide ongoing education and support to ensure that as your organization evolves, your team continues to develop the skills necessary to thrive. This includes refresher courses, updates on new methodologies, and ongoing coaching sessions.

Feedback-Driven Iteration:

We continuously use feedback from training participants to improve the training content and delivery methods. This iterative process ensures our training remains practical, relevant, and aligned with participant needs and organizational goals.

By partnering with Experience Innovation Consulting for training and development during your change initiatives, you gain a strategic ally committed to building your organization's style to manage and sustain change effectively. Our holistic approach ensures that your team is prepared to implement new strategies and equipped to lead future transformations.

10 / How long does it typically take to see results from working with Experience Innovation?

At Experience Innovation, we understand meaningful and sustainable change takes time. From the outset of our collaboration, we focus on engaging your stakeholders immediately—starting with leadership on the very first day. This initial engagement is crucial for securing buy-in and establishing a foundation for effective change management across all levels of your organization.

Timeline and Approach

Initial Stakeholder Engagement:

We begin by connecting with key stakeholders to understand your organizational culture, challenges, and goals deeply. This immediate engagement helps to build momentum and establishes the groundwork for widespread support throughout the change process.

Comprehensive Organizational Involvement:

Following leadership alignment, we engage with frontline team members and mid-level management. This allows us to appreciate and address the change's impact across the entire organizational ecosystem, ensuring that all voices are heard and considered in the strategy formulation.

Long-term Change Implementation:

On average, major change initiatives that we support typically span 2 to 5 years. We advocate for a deliberate approach that prioritizes gradual, sustainable change over quick fixes that might lead to short-lived benefits and a potential regression to old ways.

Neuroscience of Change

The prolonged timeline for observing the full impact of change initiatives is deeply rooted in the neuroscience of how humans perceive and process change. Change often represents a neurological threat—activating the brain's limbic system, which is responsible for emotional processing and the fight-or-flight response. Here's how this understanding shapes our approach:

Cognitive Resistance: The human brain is wired to maintain homeostasis and resist uncertainty, which change invariably brings. Quick changes can lead to heightened resistance, anxiety, and stress, making it difficult for new practices to be embraced and sustained.

Building New Neural Pathways: Sustainable change requires constructing new neural connections. This is a gradual process where repeated positive experiences with the latest change help to reinforce these pathways, making the change feel less threatening and more natural over time.

Facilitating Neuroplasticity: Our change strategies facilitate neuroplasticity, the brain's ability to adapt to new information and experiences. Through consistent training, support, and positive reinforcements, we help individuals and teams gradually adjust to new ways of thinking and working.

Long-term Adaptation and Reinforcement: We recognize that adopting the initial change is just the beginning. Long-term reinforcement and continual learning are necessary to solidify these changes and prevent a fallback to previous behaviours.

Experience Innovation ensures the change is implemented and deeply integrated into your organization's fabric, promoting lasting transformation.

11 / What are the common challenges faced during change management, and how does your firm address them?

Change management presents several common challenges that can impede progress and impact the overall success of initiatives. At Experience Innovation, we are well-versed in identifying and addressing these challenges through proactive strategies and best practices:

Resistance to Change

Challenge: Employee resistance is one of the most pervasive issues in change management. This resistance often stems from fear of the unknown, discomfort with new processes, or a sense of loss related to the old working methods.

Solution: We tackle this by fostering a culture of transparency and open communication. Educational workshops and training sessions explain the reasons behind the changes and the benefits they will bring, helping to alleviate fears and build understanding. We also engage employees in the change process, making them active participants rather than passive recipients.

Lack of Stakeholder Buy-In

Challenge: Initiatives can falter without solid support from key stakeholders, particularly if they do not see the value in the changes or how they align with broader organizational goals.

Solution: Our approach involves early and continuous engagement with stakeholders at all levels. By involving them in the planning and decision-making processes and addressing their concerns and feedback directly, ensuring they are committed and accountable for the change's success.

Inadequate Communication

Challenge: Poor communication can lead to misunderstandings, misinformation, and a lack of alignment—employees who are not adequately informed about what changes are occurring and why may feel disconnected or undervalued.

Solution: We utilize various communication platforms and techniques to ensure consistent and clear messaging throughout the change process. Examples of regular updates include the development of FAQs, town hall meetings, and feedback sessions to help keep everyone informed and engaged.

Overcoming Inertia

Challenge: Changing long-standing behaviours or processes can be difficult, particularly in established organizations where specific ways of working are deeply ingrained.

Solution: We apply lean change methodologies emphasizing small, incremental changes rather than large-scale transformations. This makes the process less daunting and more manageable, allowing teams to see quick wins and gradually adjust to new ways of operating.

Sustaining Change

Challenge: Another common hurdle is ensuring that changes are implemented and sustained over time. Without continuous reinforcement, organizations can quickly revert to old habits.

Solution: Our firm embeds new behaviours and processes into the corporate culture. We offer ongoing support, follow-up training, and performance monitoring to reinforce the changes. Additionally, we establish internal champions and change agents who advocate for and sustain the change within the organization.

Aligning Change with Business Strategy

Challenge: Change initiatives can often become siloed or disconnected from the overarching business strategy, leading to initiatives that do not effectively support the organization's long-term goals.

Solution: At Experience Innovation Consulting, we ensure that every change initiative is aligned with the business's strategic objectives. This is achieved by involving senior leadership in the change planning process and mapping change activities back to strategic goals. Doing so ensures that the changes make operational sense and advance the organization's broader ambitions.

Managing Change Saturation

Challenge: In today's fast-paced business environment, organizations may face multiple simultaneous change initiatives, leading to change saturation, where the workforce becomes overwhelmed and fatigued by constant upheaval.

Solution: We address change saturation by carefully prioritizing and sequencing change initiatives to manage the overall impact on the organization and its employees. We also implement robust change impact analyses and capacity assessments before launching new projects. This careful management helps maintain employee engagement and prevents burnout, ensuring that each change initiative receives the attention and resources it needs to succeed.

If not managed properly, these challenges can significantly impede the success of change initiatives. By recognizing and strategically addressing them, Experience Innovation ensures a smoother transition and more effective implementation of change across your organization.

12 / When should I engage a change management firm?

Engaging a change management firm should be considered a strategic move when your organization is poised to undergo significant transitions that require expert guidance to ensure success. Ideally, it would be best if you considered partnering with a firm like Experience Innovation at critical moments in your change journey:

Before Initiating Change: Engaging a change management firm before embarking on any significant transformation or implementation ensures that you have a well-structured strategy. This is particularly critical for companies with 200 or more employees, as the scope of change can impact various levels and departments.

When Adopting New Technologies: If your organization wants to adopt powerful tools like Asana or, a change management firm can facilitate a smooth integration of these technologies. Given their complexity and the potential resistance to new systems, having experts who can manage the transition, train your teams, and align the new tools with your business processes is invaluable.

During Organizational Restructuring: Any time your company undergoes restructuring, whether it's merging departments, scaling operations, or shifting strategic directions, it's wise to have a change management consultant on board. They can help manage the human element of change, ensuring that your workforce remains engaged and productive.

When Seeking External Expertise: There are times when internal resources are either too invested in the current ways or perhaps too stretched to manage significant changes objectively. This is particularly true for companies explicitly seeking an outside consultant to bring fresh perspectives and specialized skills that align with specific goals, like enhancing team collaboration through Asana or leveraging AI capabilities with

By partnering with a firm like Experience Innovation, you ensure that your organization navigates the change effectively and optimizes the new tools and strategies to achieve maximum benefit. Our expertise in managing complex change scenarios, particularly in larger organizations, makes us a valuable ally in your transformation journey.

13 / What is the difference between Lean Change Management, ProSci, Kotter’s 8-Step Model, Lewin’s Change Model, Kubler Ross Model, and Satir Change Model

Understanding various change management models helps organizations choose an approach that best aligns with their needs, culture, and challenges. Each Model offers a different perspective on managing change, rooted in varying psychological and organizational theories, including insights from neuroscience that explain why certain models may be more effective in specific contexts.

Overview of Change Management Models

Lewin's Change Model

Developed by Kurt Lewin in the 1940s, this Model is one of the foundational change management frameworks. It involves three stages: Unfreeze, Change, and Refreeze. The Model emphasizes preparing the organization to accept the change, implementing the change, and then solidifying the change into the culture.

Neuroscience Perspective

Lewin's Model correlates with Lewin's neural mechanisms in habit formation. Unfreezing equates to cognitive dissonance, which can disrupt existing neural pathways, making room for new behaviours. The Change phase aligns with forming new connections, and Refreezing involves solidifying these pathways, akin to habituation.

Kotter's 8-Step Model

Developed by John Kotter in 1996, this Model has a more detailed approach compared to Lewin's, with eight steps thLewin'ss on creating a sense of urgency, building guiding coalitions, forming strategic visions and initiatives, enlisting a volunteer army, enabling action by removing barriers, generating short-term wins, sustaining acceleration, and instituting change.

Neuroscience Perspective

Kotter's Model can be seen as using the brain's resistance to change to create positive emotional engagement (creating urgency and celebrating wins). This can help overcome the amygdala's fear response to facilitate more rational engagement and decision-making in the prefrontal cortex.

Prosci's ADKAR Model

The PROSCI model focuses on individual change more than organizational change. ADKAR stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. It is a goal-oriented change management model that guides individual and organizational change.

Neuroscience Perspective

ADKAR aligns with the brain's learning processes—and desires and involves engaging the reward system, particularly the dopaminergic pathways, which motivate individuals toward change. Knowledge and Ability involve cognitive and skill acquisition processes in the cortex, while Reinforcement ensures the neuroplasticity of these changes.

Kubler-Ross Change Curve Model

Originally a model for stages of grief, organizations use it to understand emotional transitions during change. The stages include Denial, Anger, Bargaining, Depression, and Acceptance.

Neuroscience Perspective

This Model reflects the emotional processing pathways in the brain, mainly how people emotionally cope with unexpected changes or losses. Each stage may be seen as a step in managing the stress response, with the final acceptance stage representing emotional and cognitive adaptation.

Satir Change Model

Developed by Virginia Satir, a family therapist, this Model is used to understand change in a familial context. It can be extrapolated to organizational settings. It includes five stages: Late Status Quo, Resistance, Chaos, Integration, and New Status Quo.

Neuroscience Perspective

The Satir model addresses the natural chaos and resistance to learning new behaviours. Neurologically, the Chaos phase could be linked to the significant stress responses when familiar patterns are disrupted, requiring substantial cognitive effort to develop new, more adaptive neural pathways during Integration.

Lean Change Management

Lean Change Management integrates principles from agile development and lean startup methodologies. It focuses on iterative, adaptive change through co-creation, continuous reflection, and feedback. It is highly flexible and responsive to the needs and reactions of individuals and the organization.

Neuroscience Perspective

Lean Change Management aligns well with the brain's preference for feedbbrain's rewards. Providing continuous feedback and allowing for small, iterative tests of change engages the brain's reward centers more quickly, reducing resistance and increasing motivation. This approach supports neuroplasticity by reinforcing positive change incrementally.

Summary: Suitability of Lean Change Management in VUCA Environments

In fast-paced, volatile, uncertain, complex, and ambiguous (VUCA) environments where stress and resistance to change are prevalent, Lean Change Management emerges as a particularly compelling model. Its iterative nature and reliance on feedback make it adaptable to rapid changes in external conditions.


Neuroscientifically, its feedback loops help mitigate stress and anxiety by providing clear, manageable expectations and recognizing small wins, continuously engaging the brain's reward pathways. Thibrain'sent engagement helps form and reinforce new neural pathways, making Lean Change Management an optimal approach in environments that demand flexibility, rapid learning, and resilience.

Thus, Lean Change Management addresses change's logistical and strategic aspects and aligns with fundamental neurobiological processes that govern learning, adaptation, and stress management, making it exceptionally suited for modern organizations operating in dynamic conditions.

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